Turning the bowl

We sat down to talk to Naoya Edahiro, the product designer who also had a vision for a more accessible matcha ritual, inspired by tradition.

We sat down to talk to Naoya Edahiro, the product designer who also had a vision for a more accessible matcha ritual, inspired by tradition.

What exactly is L-theanine, how does it promote well-being, and how much of it is in a cup of tasty matcha?

What exactly is L-theanine, how does it promote well-being, and how much of it is in a cup of tasty matcha?

Here are three guiding qualities of perfect matcha.

Here are three guiding qualities of perfect matcha.

Defining single origin matcha, understanding why it’s special, and appreciating blended matcha, too.

Defining single origin matcha, understanding why it’s special, and appreciating blended matcha, too.

The secret to a perfect latte is perfect matcha. Here’s how we like to prepare ours.

The secret to a perfect latte is perfect matcha. Here’s how we like to prepare ours.

Learn the difference between the unstandardized “ceremonial grade” label and authentic, ceremonial-worthy qualities.

Learn the difference between the unstandardized “ceremonial grade” label and authentic, ceremonial-worthy qualities.

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