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Sustainability just makes sense

Organic tea farming not only produces a more nutritious and flavorful leaf, it’s also obviously in each of our best interests to take care of the planet we share.


Our goal is to develop sustainability in every step.



Grown in a special place

We’re proud to work with Japanese tea farmers dedicated to high-quality organic tea production. They’re part of the less than 6% of Japanese farms that are fully organic.

The farms, located in the Kirishima area (literally “fog island”) of Kagoshima prefecture, are terrific natural environments for tea growth. The high altitude means fewer insects can live there, plus there’s usually a good amount of moisture in the air and plenty of sun, which help produce healthy leaves.

From the ground up

It starts with the soil. Through organic compost and fertilizer, the ground is continually replenished with nutrients that it loses from farming. 

Over the course of a year, microorganisms break everything down into nutrients that can be readily absorbed by the growing plants.

And in case harmful insects show up, the farmers sometimes use beneficial ones, like spiders and ladybugs, that serve as natural pest control.

A nurturing practice

It takes a full year of dedicated work by skilled farmers to produce a strong organic harvest in spring.

Successful organic farming practices understand the wider ecosystem as a whole, how it changes throughout seasons of the year, and the rest it needs to continue producing.

Recently there’s been growing domestic demand for lower quality tea in Japan. Working with these high quality tea farms provides greater financial stability and makes sure the careful practice and culture of farming isn’t lost in Japan.

Harvested with skill

The growing season requires close care to track things like soil moisture, soil and air temperature, and sunlight—or more accurately, shade.

Before harvest, the matcha leaves (or tencha in Japanese) are grown for at least three weeks in shade to prevent photosynthesis and produce sweeter, umami-rich leaves.

We’re only one company, but what we do can encourage more sustainable and equitable systems. So we’ll continue working with organic tea farms, helping develop a better future for Japanese farmers, and reducing our packaging waste.