We have great news for matcha-lovers observing the Whole30 program. Thanks to our commitment to 100% organic, whole leaves, Cuzen Matcha is now a Whole30 approved partner. If you are observing the Whole30 program and want to start a healthy ritual as part of your personal plan, Cuzen Matcha is clean, plant-based, accessible and a delicious way to start your day.

Contents

  1. What exactly is Whole30?
  2. Make a Whole30-friendly iced matcha cortado

1. What exactly is Whole30?

Whole30 is a health-reset program. It guides people into a healthier lifestyle by recalibrating the palate and creating new food-related habits and behaviors. To make it easier, they’ve developed a certification program for brands, based on the Whole30 guidelines.

This was a seamless partnership for Cuzen, because all of our leaf blends are delivered whole, fully organic and uniquely pure, and there are no additives or added sugars in a cup of Cuzen Matcha. Matcha is also a good alternative to coffee, because it increases energy levels without giving you the jitters or a caffeine crash and boasts more antioxidants than many antioxidant-rich foods.

Nestled in Sansui Niseko, a Michelin Key hotel serving ski-tourists from around the world, Toshiro’s Bar is run by a husband-and-wife team in Niseko, Hokkaido in Japan. Despite the luxury and the transience of their clientele, Toshiro and Yoko Akinori have created a craft cocktail bar that feels deeply personal and relaxed, making them stand apart from other Japanese hotel bars. Toshiro Akinori is an award-winning bartender and his wife Yoko  is known for her warm hospitality and ever-present smile.

We sat down with the couple for Cuzen Matcha's Japanese podcast, Go Greener, to hear the story behind the bar, how they've shaped their craft for a global clientele, and what a bartender sees in the possibilities of the Matcha Maker and matcha cocktails.

Toshiro’s Bar
Founders: Akinori Toshiro and Yoko Toshiro
Location: Niseko, Hokkaido
Instagram

  • A person takes in the vegetal aroma of a sparkling matcha made with freshly-ground matcha leaves.
  • A woman pauses before taking a sip of an iced matcha latte in one of Cuzen's Perfect Matcha Latte Glasses.

2. Make a Whole30-friendly iced matcha cortado

For just a hint of creaminess to highlight the robust matcha profile.

View recipe.

  • A person pours a foamy matcha shot from the whisking cup into a ceramic cup of ice.
  • Two ceramic cups of matcha shots over ice next to a tall glass of MALK.