Media coverage
The brand aims to deliver delicious tea while also benefiting Japanese tea producers and the environment. Cuzen Matcha was launched in the U.S. in 2020 and later introduced to the Japanese market as a parallel import in 2021.
contact japan@cuzenmatcha.com
Featured highlights
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President Online
A Former Employee Left Suntory to Start a Matcha Machine Business at 43, Achieving Entrepreneurial SuccessNovember 19, 2022
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Asahi Shimbun
Introducing a Groundbreaking Matcha Machine: An Entrepreneur's Innovative Global VentureAugust 26, 2022
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Bon Marché
Matcha: A Sustainable Energy Drink, Featuring an Easy-to-Use Machine for Home EnjoymentJune 20, 2020
Recent features
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The Japan Food Journal
The Compass of the Future: Building a Symbiotic Society Through FoodJune 10, 2024
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Herstory Review July Edition
A Former Employee Left Suntory to Start a Matcha Machine Business at 43, Achieving Entrepreneurial SuccessJune 10, 2024
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Weekly Economist
2024 Challenger: Eijiro Tsukada Aims to Expand Global Presence of Premium MatchaJune 3, 2024
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The Japan Food Journal
Following U.S. Success, Cuzen Matcha Thrives in Japan’s Inbound Market with New Commercial MachineFebruary 14, 2024
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TBS The Time
Japanese Innovator‘s Automatic Matcha Maker Reintroduced in Japan After U.S. Popularity SurgeOctober 24, 2023
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Burari Tochu Gesha no Tabi
Japanese Actor Masanori Ishii Tastes Cuzen Matcha at Historic Yokohama Bakery EsplanJanuary 21, 2023
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Nikkei x Trend
The Journey of a Former Suntory Employee in the U.S. Direct-to-Consumer Market: Cuzen Matcha Maker Sales Top 4,000 UnitsNovember 25, 2022
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Getnavi web
Surpassing Expectations: Reviewing the Impressive “Freshly Ground” Feature of the Cuzen Matcha MakerSeptember 2, 2021
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Nikkei x Trend
Matcha’s Reimportation to Japan as a Health Beverage: Two Success Factors in the United StatesJuly 29, 2021
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Forbes Japan
Exploring the Innovative Matcha Business in the United States: An Interview with Cuzen Matcha‘s CEOFebruary 28, 2021
Public figure features
Award-winning technology and design combined with certified organic tea leaves
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Innovation Awards Honoree
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The Future of Foods Award
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Product design category
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Product kitchen category
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Project category
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Certified organic by OCO
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