Cuzen Matcha founders old image
Cuzen Matcha founders

Freshly ground has always been better

Before pre-ground matcha became the industry standard, traditional tea masters ground matcha powder just before serving—so the drinker could experience matcha at the height of its freshness.

Taste

What experts are saying

Eijiro Tsukada  塚田英次郎

Kyle Connaughton

Owner and Chef, Single Thread

Healdsburg, CA

“Our team of chefs and sommeliers was so incredibly impressed with the flavor of Cuzen Matcha. The pure expression of the tea is amazing and it’s an outstanding way to taste matcha the way it’s meant to be enjoyed. We look forward to featuring the Cuzen system in our inn rooms for our guests to enjoy.”

Eijiro Tsukada  塚田英次郎

Nobu Yamazaki

Owner and Chef, Sushi Taro

Washington DC

“Cuzen Matcha has a good combination of rich flavor, sweetness, with a nice level of bitterness. It’s well balanced and amazingly fresh. It’s beautiful and nice to show to my customers at the sushi counter.”

color

Color gives you a clue

Freshly ground vs Pre-ground

Eijiro Tsukada  塚田英次郎

Preserved at 73°F (23°C) for 2 months

Because of its greater surface area, pre-ground matcha powder oxidizes faster than it does when kept as larger matcha leaves. Being exposed to oxygen is how the initial green color of freshly ground matcha fades to a yellow-brown tint over time.

Freshness protects matcha flavor

Freshly ground vs Pre-ground

Eijiro Tsukada  塚田英次郎

Preserved at 73°F (23°C) for 3 months

The above difference in color is due to matcha leaves keeping higher levels of chlorophyll a (thus its greener color) than pre-ground matcha powder.


Matcha leaves hold their freshness longer than pre-ground powder, much in the same way coffee beans hold their freshness longer than pre-ground coffee.

NUTRIENTS

It’s higher in antioxidants too

Freshly ground vs Pre-ground

Eijiro Tsukada  塚田英次郎

Preserved at 98°F (37°C) for 2 months

Even after two months of storage, matcha leaves keep a higher level of antioxidants (ORAC* value) than pre-ground matcha powder.

*Oxygen Radical Absorbance Capacity (antioxidant)